Sr Consultant (R1016506) in Plymouth Meeting, PA at IQVIA™

Date Posted: 6/29/2018

Job Snapshot

Job Description

Multi-Channel Insights and Analytics Consultant

Role Description  

We are seeking Consultants for multi-channel marketing insight and analytics delivery team.  The successful candidates will leverage their analytical skillset to guide the optimization of media campaigns (offline and online advertising) across Consumer and/or HCP.  The individual will build visualizations, and a suite of reports, ensuring it meets client business needs. The consultant must be able to present complicated analytics in a clear and concise manner with client multi-channel insight team, advanced analytics team, and brand marketing. 


The consultant may be asked to use advanced analytic outputs to provide data driven recommendations to plan, execute, and optimize integrated multichannel campaigns. Experience with digital audience quality (AdIQ), Rx impact, pathing analysis, voice of customer, user behavior, waterfall, and testing shall be used to improve the customer experience or content engagement. The Consultant should be familiar with the major web analytics tools, in particular with Adobe or Google Analytics. They should have knowledge and understanding of site QA, tagging requirements, CX tools, and tag management tools. Consultant will work with data enablement team to identify gaps in the data capture strategy and collaboratively implement enhancements.  The ideal candidate will have a passion for insights and analytics in a healthcare environment.   


Responsibilities

  • Leads all analytic outputs to client: presentation format, quality of analysis, recommendations, optimizations, and interactions with agency partners and client stakeholders
  • Development and presentation of customer insights recommendations to optimize media buying across HCP and/or DTC (Direct to Consumer) campaigns
  • Analyze Audience Quality reports, Rx Impact analysis, front end media data (Impressions, cost) to inform optimization recommendations including shifting spend toward placements that will improve quality of reach, efficiency, or conversion.
  • Identify new ways to analyze data which uncover new customer insights and drive greater client value.
  • Help develop and evolve current measurement capabilities to ensure IQVIA stays a leader in measurement and targeting capabilities.
  • Support the development of measurement plans, including recommending which KPIs to report on
  • Provide input into campaign testing strategies and partner with Advanced Analytics for test sizing.
  • Provide input into content and message development as well as tactic and channel selection based on customer insights

Experience

  • 5+ years of digital marketing strategy, customer insights, or media analytics experience in the life sciences vertical
  • Experience working digital measurement products to understand Audience Quality and Rx Impact
  • Experience with integrated promotional campaigns across TV, digital display, search, mobile, email, direct mail, peer-to-peer, social media, and sales. 
  • Experience creating customer insights and presenting to mid and senior-level decision makers

Competencies

  • Self-directed and self-managed
  • Strong sense of diplomacy and client service
  • Exhibits a comfort level in customer facing situations when necessary
  • Polished oral and written communication skills
  • Strong knowledge of DTC media (TV, Billboard), digital (video, search, social) and emerging channels- addressable TV, targeted, programmatic
  • Proficiency in at least one digital marketing channel (Emails, Mobile Alerts, Search, Social, Display)
  • Solid understanding of life science industry data, including IQVIA data assets (Xponent, Plan Trak, APLD) and core offerings a plus   
  • Experience analyzing APLD data-  Source of Business-  New to Brand, Switch, or Continuing Patients
  • Strong skills in MS Excel, Outlook, PowerPoint required
  • Strong collaboration and interpersonal skills including the ability to influence stakeholders with experience and data driven recommendations
  • Ability to manage multiple projects, juggle priorities and deliver on tight deadlines.
  • Experience with web analytics tools such as Google Analytics, Adobe SiteCatalyst a plus
  • Experience with web tagging tools such as Google Tag Manager




Job ID: R1016506