Principal-Campaign Program Management, Omnichannel Advisory and Marketing Services (R1105666) in Bridgewater, NJ at IQVIA™

Date Posted: 11/18/2019

Job Snapshot

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Job Description

IQVIA™ is the leading human data science company focused on helping healthcare clients find unparalleled insights and better solutions for patients. Formed through the merger of IMS Health and Quintiles, IQVIA offers a broad range of solutions that harness the power of healthcare data, domain expertise, transformative technology, and advanced analytics to drive healthcare forward.

Principal, Campaign Program Management, Omnichannel Advisory and Marketing Services

Job Description

IQVIA is looking for a Principal to oversee our Omnichannel Marketing (OM) Campaign Program Manager team focused on driving leading-edge HCP and consumer programs for our pharmaceutical clients.   We’re looking for a motivated person with demonstrated skills in marketing and marketing technology, a keen attention to detail, and a commitment to excellence.  Strong communication skills to lead remote team and communicate issues/risks/solutions to internal and external client teams.


  • Oversee a remote team of Campaign Program Managers (CPMs) across multiple pharmaceutical clients in the U.S.
  • Take lead role in solution design, proposal development and pitch presentations for CPM
  • Standardize CPM processes across clients, leveraging IQVIA & industry best practices, to establishing consistent ways of working
  • Provide guidance to team that is responsible for:
    • Facilitation of end-to-end management of MCM campaign deliverables
    • Tracking and communicating progress on key project milestones
    • Documenting campaign issues, helping to create solutions, track through resolution and then implement across clients
    • Coordination of third-party vendors
    • Working with project stakeholders to determine priorities and timelines
    • Development and communication of best practices in Campaign management
  • Coordinate with our OCE Marketing/ Sales Force Marketing Cloud (SFMC) Campaign Execution team and other teams within the OM Center of Excellence to enhance our solution and drive efficiencies
  • Identify needs and issues of importance to the industry and our clients, working across our COE to develop differentiated offerings
  • Proactively remain current on industry, client and competitive trends and directions to anticipate and identify new business challenges and issues

Additional Responsibilities:

  • Proactively continue to strengthen subject matter expertise through on the job experience, participating in conferences and symposiums and other forums for professional knowledge sharing
  • Proactively mentors, coaches and shares subject matter expertise with others to elevate our capabilities to deliver world-class solutions for clients
  • Take a leadership role in the completion of internal projects
  • Provide coaching and direction to team across multiple projects at any given time. 

Minimum Education, Experience, & Specialized Knowledge Required:

  • Bachelor’s degree with 8-12 years of related experience including consulting and pharmaceutical and/or healthcare industry experience.  Master’s degree preferred
  • Understanding of IQVIA data assets and how to leverage them in Omnichannel campaigns preferred
  • Works willingly and effectively with others in and across the organization to accomplish team goals and is effective working in a matrix environment
  • Ability to manage multiple projects, juggle priorities and deliver on tight deadlines
  • Proficient in Microsoft Suite, including Project.
  • Demonstrated success in leading and managing teams
  • Exceptional communication (written and verbal), interpersonal, team building, and support skills
  • Experience with SFMC preferred, experience with Adobe, Nexxus Marketing or similar a bonus
  • Willingness to travel up to 20%

Position Type

  • Full-Time/Regular


  • Ideally in Bridgewater, NJ, or Plymouth Meeting, PA; remote option a possibility

Project Manager:

Client Role: Omnichannel Marketing Campaign Project Manager

Overview: Facilitate end-to-end management of MCM campaign deliverables; track and communicate progress on key project milestones on a weekly basis; document campaign issues and track through resolution; proactively identify risks and develop mitigation plans; work with project stakeholders to determine priorities and timelines, identify gaps and develop gap resolutions for campaign; manage and communicate best practices leveraging the project plans

Specific responsibilities include:

  • Create and execute MCM and project plans
    • Work with stakeholders to determine priorities, timelines, gaps and gap resolution 
    • Identify campaign requirements and elements
    • Collaborate with business owners to resolve any issues that arise doing campaign to reduce impact to timing, campaign goals and objectives
  • Create and maintain weekly campaign project status documentation
  • Create and maintain risk and issues log for campaign
  • Prepare and distribute meeting summary notes for operations calls
  • Prepare business requirements documentation if not provided by Client/Creative Agency for Campaign
    • Create campaign and tactic BRDs with overarching project plans, timelines, contingencies and dependencies across all stakeholders
  • Assist with identification and documentation of program data flow
  • Review Email Assets for Internal Review
  • Third Party Management:
    • Partner with IQVIA’s Data Management team to
      • Onboard third parties related to processes for receiving lists/tactic information, timing of list receipt and data response timing
      • Identify requirements for lists
      • Help answer internal tactic questions
      • Reach out to Third Party partners for missing data and/or incorrect data as needed/ direct by Data Manager
  • Manage creation of campaign playbook
  • Provide governance of campaign management workflow
    • Provides operational metrics for workflow, such as timeliness and quality of campaign deliverables
  • Document and communicate best practices, processes and standards leveraging campaign workflow.

Representative Deliverables

  • Integrated campaign project plan
  • Weekly campaign status reports
  • Campaign BRD and/or Campaign Playbook
  • Vendor management and communication (depending on SOW with client)
    • Third Party Lists
    • Data Issues Communication
      • Works with Data Management on issues and questions
  • Campaign Risks and issues tracker
  • Campaign Ad hoc request tracker

Join Us

Making a positive impact on human health takes insight, curiosity, and intellectual courage. It takes brave minds, pushing the boundaries to transform healthcare. Regardless of your role, you will have the opportunity to play an important part in helping our clients drive healthcare forward and ultimately improve outcomes for patients.

Forge a career with greater purpose, make an impact, and never stop learning.

IQVIA is an EEO Employer - Minorities/Females/Protected Veterans/Disabled

IQVIA, Inc. provides reasonable accommodations for applicants with disabilities.  Applicants who require reasonable accommodation to submit an application for employment or otherwise participate in the application process should contact IQVIA’s Talent Acquisition team at to arrange for such an accommodation.

Job ID: R1105666