Digital Tagging Manager (R1029920) in Plymouth Meeting, PA at IQVIA™

Date Posted: 6/11/2019

Job Snapshot

Job Description

This role will: 

Provide strategic direction and “hands on” guidance with respect to multi-channel tagging implementation, especially digital media and website. Play a key role in supporting client engagements, working closely with client stakeholders, a cross functional QuintilesIMS team, and external partners. 


  • Oversight
    • Oversight on tagging strategy
    • Works closely with QuintilesIMS team, client, and external stakeholders to develop necessary documentation for onshore and offshore tags and triggers
    • Secure client stakeholder approvals for plan as appropriate
    • Partner with client and key vendors on strategic initiatives
  • Implementation
    • Translate KPIs and business questions into technical specifications that align with the measurement plan, including tagging and data capture requirements
    • Oversee the implementation of the plans across websites, CRM, Media, and social channels
    • Manage internal and external client partners as needed to meet necessary timelines and quality client deliverables
    • Provide guidance to address identified risks
  • Governance
    • Lead overall Governance, training, and oversight of the existing tagging processes 
    • Ensure clear RACI and track overall process to ensure process is running smoothly
    • Allocate Operational tasks to junior operations members and manage workflow
    • Ensure QA and monitoring process for accurate data capture and meaningful measurement of web and promotional channels
    • Advises client on best practice measurement (i.e. standards) and ensure agency utilization of standards and metadata tracking tools supporting website behavior tracking and campaign engagement
  • Execution
  • Develops process for reporting operational measures (volume of requests, the time to complete process, # of data issues, tag problems, days of delay) to ensure appropriate capacity planning, resource allocation, timely issue resolution and areas of continuous improvement
    • Creates and manages process for triaging and issues resolution related to metadata capture and campaign data flow activities  
    • Manages report requests, data issue logging, tagging request, workflow of tag specs getting routed using workflow management tools
  • Innovation
    • Support innovation initiatives, by understand clients future business needs and working with teams to document requirements to support the delivery of new marketing solutions and capabilities.

Minimum Education, Experience, & Specialized Knowledge Required:

  • Bachelor’s degree with 3 - 5 years of related experience including consulting and pharmaceutical and/or healthcare industry experience. Master’s degree preferred.
  • Must have experience with MCM (multi-channel marketing), CRM (client relationship management) and/or database marketing, digital marketing
  • Knowledge/experience in digital analytics and digital tagging (websites, media)
  • Knowledge of pharma brand marketing (agency, consulting)
  • Demonstrates excellent project management, relationship building, client influencing skills
  • Experience with web analytics tools (e.g. Google Analytics, Omniture), tagging tools (e.g. Google Tag Manager, Tealium), marketing automation tools (e.g. ExactTarget, Adobe Campaign,  Eloqua) and media trafficking tools (e.g. DoubleClick)
  • Experience with web debugging tool (e.g. Ghostery) and request tracking tool (e.g. JIRA).

Additional Requirements:

  • Excellent problem solving and analytical skills, ability to think critically, present technical results with clients, business partners, and derive key insights from these results
  • Excellent written and verbal communication skills, with the ability to work independently as lead cross-departmental teams initiatives
  • Works willingly and effectively with others in and across the organization to accomplish team goals and is effective working in a matrix environment.
  • Ability to manage multiple projects, juggle priorities, and deliver on tight deadlines.
  • Knowledge of key issues and current developments in pharmaceutical and healthcare verticals
  • Excellent presentation and communication skills.
  • Possesses the necessary subject matter expertise and project management skills able to effectively manage multiple projects across more than one Brand/Franchise.

Job ID: R1029920