Assoc Dir, Direct Marketing (R1067083) in Durham, NC at IQVIA™

Date Posted: 7/8/2019

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Durham, NC
  • Experience:
    Not Specified
  • Date Posted:
    7/8/2019
  • Job ID:
    R1067083

Job Description

Join us on our exciting journey! IQVIA™ is The Human Data Science Company™, focused on using data and science to help healthcare clients find better solutions for their patients. Formed through the merger of IMS Health and Quintiles, IQVIA offers a broad range of solutions that harness advances in healthcare information, technology, analytics and human ingenuity to drive healthcare forward.

PURPOSE
Lead a team of patient recruitment professionals focused on improving overall patient recruitment and retention effectiveness for Quintiles’ customers. Develop plans to ensure the allocation of human, material, system and fiscal resources for the assigned area of accountability. Assist in determining department’s strategic goals and objectives along with other departmental leaders and SPN leadership, ensuring alignment with senior management priorities. Lead strategic initiatives and work with leadership across disciplines to develop implementation plans. May be responsible for some or all of the following activities at any one time.
RESPONSIBILITIES
 Work collaboratively with internal teams to develop, operationalize, and implement best-in-class strategies for customers to meet recruitment goals or increase productivity at lower-performing sites
 May lead development of new solutions for recruitment and retention for use by other project teams
 Provide senior oversight across programs with internal and client teams
 Contribute to Site & Patient Network strategies
 Support health and clinical trial literacy events/initiatives including presenting at industry conferences
 Manage staff in accordance with organization’s policies and applicable regulations. Responsibilities may include planning, assigning, and directing work; appraising performance and guiding professional development; rewarding and disciplining employees; addressing employee relations issues and resolving problems
 Approve actions on human resources matters
 Provide operational leadership oversight for the resourcing process, including hiring, on-boarding and training standards and evaluating existing and future resource alternatives
 Evaluate workload, quality and budget metrics through regular review and reporting of findings
 Lead collaboration with SPN Advocacy team to build patient recruitment and retention offerings with Advocacy and Patient Support Organizations and integration of PAG services into patient recruitment and retention strategies and programs
 Ensure quality and regulatory appropriateness and acceptance of all offerings and programs
 Coach and mentor employees as they develop in their role
 Participate and/or co-lead departmental quality or process improvement initiatives
 May act as a client and/or internal liaison for Site & Patient Networks function
REQUIRED KNOWLEDGE, SKILLS AND ABILITIES
 Knowledge of the drug development processes and in depth knowledge of Site & Patient Networks processes and practices
 Knowledge and ability to apply GCP/ICH and applicable regulatory guidelines
 Proficient ability to analyze metrics and information; ensuring activities and strategies are data driven
 Knowledge of clinical research financial parameters and project financial tracking and accounting methods
 Strong interpersonal skills and ability to establish and maintain effective working relationships with coworkers, managers and clients
 Computer skills including proficiency in use of Microsoft Word, Excel and PowerPoint
 Good written and verbal communication skills including good command of English and effective presentation skills
 Good leadership skills
 Effective organizational and problem solving skills
 Effective time management skills and ability to manage competing priorities
MINIMUM REQUIRED EDUCATION AND EXPERIENCE
 Bachelor’s Degree and 10 yrs. relevant experience; or equivalent combination of education, training and experience. 5 yrs. of leadership experience
PHYSICAL REQUIREMENTS
 Extensive use of keyboard requiring repetitive motion of fingers
 Extensive use of telephone and face-to-face communication requiring accurate perception of speech
 Regular sitting for extended periods of time
 May require occasional travel

AD, Direct Marketing

  • Develop comprehensive strategic mail plans for increasing trial enrollment.
  • Recommend and implement promotional strategies to achieve goals; part of the decision making team to determine the optimal marketing mix to reach trial goals
  • Develop and oversee mail budget, ensuring that financial parameters are maintained
  • Manage activities regarding, creative layouts, approvals, final releases, program tracking and analysis reporting; prioritize print process, track and communicate status, and serve as quality control specialist to ensure deadlines are met
  • Track and analyze variances from budget; assist with development of new or modified strategies as needed to recover from unfavorable budget variances and/or to respond to market opportunities
  • Establish vendor strategy, manage vendor relationships, and negotiate contracts for service.
  • Develop and maintain product/program/service knowledge and regularly reviews product line for market needs and financial goals.
  • Drive the measurement and testing agenda for Direct Mail/Email/TM integrated campaigns in order to refine measurement capabilities and provide insights into marketing channel preferences
  • Gather and document program specifications for contact center suppliers to execute international inbound, outbound and digital marketing programs.
  • Provide feedback during the creative process to ensure best practices are followed.
  • Develop SOPs, Business Requirement Documents (BRDs) and/or work instructions for contact centers.
  • Ensures localization and adaption of approach based on audience and geography
  • Develops and optimizes contact and re engagement strategies for existing data (responders etc)

Experience

  • Minimum 10 years of large scale consumer focused direct marketing across multiple channels
  • International/global experience preferred but not essential
  • Experience with strategy and execution of large, multi million record mail, e-mail, SMS and call campaigns
  • Excellent analytic, quantitative and problem solving skills.
  • Proven ability to influence others at all levels of an organization and external customers..

We know that meaningful results require not only the right approach but also the right people. Regardless of your role, we invite you to reimagine healthcare with us. You will have the opportunity to play an important part in helping our clients drive healthcare forward and ultimately improve human health outcomes. Whatever your career goals, we are here to ensure you get there! We invite you to join IQVIA™

IQVIA is an EEO Employer - Minorities/Females/Protected Veterans/Disabled

IQVIA, Inc. provides reasonable accommodations for applicants with disabilities.  Applicants who require reasonable accommodation to submit an application for employment or otherwise participate in the application process should contact IQVIA’s Talent Acquisition team at workday_recruiting@iqvia.com to arrange for such an accommodation.



Job ID: R1067083