Marketing Manager, RWI (R1032703) in Plymouth Meeting, PA at IQVIA™

Date Posted: 11/3/2018

Job Snapshot

Job Description

Join us on our exciting journey! IQVIA™ is The Human Data Science Company™, focused on using data and science to help healthcare clients find better solutions for their patients. Formed through the merger of IMS Health and Quintiles, IQVIA offers a broad range of solutions that harness advances in healthcare information, technology, analytics and human ingenuity to drive healthcare forward.

Role Purpose:
Designs and implements a comprehensive offering plan across the continuum targeted towards a specific market. May have responsibility for multiple offerings within a market.

Principle Accountabilities:

  • Supports Go-to-Market teams client interactions, including joining BD on client meetings where support might include presenting the offerings to the client directly.
  • Creates new offering plans to achieve targeted business results.
  • Drive and monitors the implementation of existing offering plans against targeted business results.
  • Defines complete Go-To-Market plan.
  • Drives client facing teams to document client needs and enhancements in order to support the continued development of offerings, both in terms of client relevance and development of IQVIA service/product delivery capabilities.
  • Leads the development of documents to support client facing teams in terms of client engagement and methodologies as well as positioning documents.
  • Develops understanding of how to achieve objectives of their areas of business line responsibility and ensures execution of plans.
  • Effectively prioritizes the execution of the business plan.
  • Is able to make basic trade-off decisions and influence stakeholder to re-prioritize as needed within the context of one’s area of business line responsibility.
  • Tracks and is able to communicate the status of their areas of responsibility within the business line to a variety of stakeholders at different levels in the organization at any time.
  • Delivers segment, portion or module of product content training to relevant functions within area of responsibility.
  • Monitors performance of Go-to-Market activities and identifies and recommends adjustments to marketing plans.
  • Implements changes.
  • Identifies vehicles for thought leadership (white papers, journal articles) and implements.
  • Works with Marketing/Communications and provides input to collateral development.

Minimum Education, Experience, & Specialized Knowledge Required:
Bachelor’s degree or equivalent and a minimum of five (5) years related Marketing experience. Thorough understanding of the IQVIA offering in the customer environment strongly preferred. IQVIA systems and/or pharmaceutical industry knowledge required.

IQVIA is an EEO Employer - Minorities/Females/Protected Veterans/Disabled

We know that meaningful results require not only the right approach but also the right people. Regardless of your role, we invite you to reimagine healthcare with us. You will have the opportunity to play an important part in helping our clients drive healthcare forward and ultimately improve human health outcomes.

Whatever your career goals, we are here to ensure you get there!

We invite you to join IQVIA™.


Job ID: R1032703