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Associate Director, Portfolio Marketing

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Primary Location: Bridgewater, New Jersey, United States Additonal Locations: Cambridge, MA,USA Full time R1243490

Job description

IQVIA is a world leader in using data, technology, advanced analytics, and expertise to help customers drive healthcare forward. Together with the companies we serve, we are enabling a more modern and effective healthcare system and creating breakthrough solutions that transform business and patient outcomes. Come work for Fortune’s 2021 “Most Admired Company,” enjoy the fast-paced environment, and learn from the industry’s brightest minds. 

We are in search of exceptional product marketing talent to help organizations realize the power of human data science, analytics, and technology to transform their decision-making.  As the Associate Director of Portfolio Marketing, you will be an important addition to our growing portfolio marketing team and will focus on our Enterprise Information Management (EIM) solutions and offerings. You will collaborate closely with our Performance Management marketing team to drive demand for the EIM portfolio, track results, and optimize strategy for greater success.  This high visibility role will interface with functional leaders in Sales, Marketing, Product Management, Services, and our Geography teams.

What You’ll Do

  • Gain deep understanding of buyer needs and how IQVIA Technologies portfolio delivers on those needs.

  • Prioritize marketing efforts for the portfolio based on client requirements, market opportunity, business objectives and needed go to market support.

  • Create marketing strategies and plans with functional areas and Geography teams.  Develop product messaging and create compelling content (e.g. thought leadership, website copy, blog posts, infographics, videos) to be used across all media and customer engagement channels.

  • Provide strategy, content, and guidance to Performance Marketing (i.e., Program, Events, Digital and Social marketing) and Geography teams.

  • Work with Sales Enablement and Business Partner teams to communicate our portfolio effectively to prospective customers.

  • Build portfolio/product awareness working with PR and analyst relations and social media.

  • Proactively identify customer success and bring those stories to life for use in marketing.

  • Create and maintain a library of sales tools, such as customer presentations and competitive materials.

  • Lead global cross-functional launch and release of marketing materials.

  • Apply creativity, innovation, networking skills, and a “hands-on” approach to accomplish the work


  • Bachelor’s Degree Required.

  • 5+ years of product marketing experience.

  • Life Sciences experience is desirable.

  • Excellent verbal, written and communication skills with demonstrated ability to produce compelling materials and assets.

  • Excellent relationship-building and persuasive skills to bring together stakeholders from disparate functional groups to achieve objectives.

    • Self-motivated, able to assume responsibility and work autonomously.

  • Strong presentation skills, detail-oriented, collaborative, and analytical.

    • Knowledge of marketing processes and systems.  Process-oriented with respect to marketing operations and execution workflows.

    • Experience in building and marketing programs utilizing tactics such as social media email, webinars, and hybrid events.

  • Proven ability to excel in a dynamic, fast-paced environment.


  • Related marketing experience in field marketing, demand generation, or marketing program role supporting a direct sales force in the B2B / enterprise software industry.


  • Flexible PTO

  • Can work remotely

  • Excellent benefits and 401K matching

  • Employee Resource Groups (ERGs) that champion diversity and inclusion


At IQVIA, we believe in pushing the boundaries of human science and data science to make the biggest impact possible – to help our customers create a healthier world. The advanced analytics, technology solutions and contract research services we provide to the life sciences industry are made possible by our 70,000+ employees around the world who apply their insight, curiosity and intellectual courage every step of the way. Learn more at

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law.

IQVIA, Inc. provides reasonable accommodations for applicants with disabilities.  Applicants who require reasonable accommodation to submit an application for employment or otherwise participate in the application process should contact IQVIA’s Talent Acquisition team at to arrange for such an accommodation.

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