18743-Marketing Automation Mgr (R1100974) in Research Triangle Park, NC at IQVIA™

发布日期: 11/17/2019

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职位描述

IQVIA™ is the leading human data science company focused on helping healthcare clients find unparalleled insights and better solutions for patients. Formed through the merger of IMS Health and Quintiles, IQVIA offers a broad range of solutions that harness the power of healthcare data, domain expertise, transformative technology, and advanced analytics to drive healthcare forward.

•             Lead and implement best practices for demand generation working closely with inside sales organization fill marketing qualified lead pipeline to impact pipeline of over $130 million dollar marketing pipeline.

•             Serve as System Administrator for Marketing Automation system, including ensuring governance and oversight across users and stakeholders.

•             As administration lead marketing automation integration workstreams for recent acquisition interactions

•             Collaboratively work within a highly matrixed  global organization, develop and manage comprehensive, cohesive and measurable marketing automation plans for the assigned business unit/geography, linking to other business units/geographies as required.

•             Develop insights on effectiveness of marketing automation programs based on development of reports and analysis; make and implement recommendations based on these insights.  Based on these learnings, act as a Consultant to the Marketing team to maximize long term program effectiveness.

•             Function as subject matter expert for Marketing Automation programs.

•             Support & drive collaboration across businesses to ensure seamless implementation of customer-specific marketing messages and strategies across system/platform.

•             Lead and implement best practices for Marketing Automation outreaches.

•             Develop document, and ensure adherence to business rules, applied processes, programs, naming conventions and procedures.

•             Segment and leverage the marketing database for efficient and effective campaigns targeting including data cleansing and accurate segmentation.

•             Support development of personas (defined segments based on behaviors and actions) to fully address segments.

•             Interface with external vendors and internal functional groups to execute agreed-upon plans and programs

Qualifications

  • Bachelor’s Degree in a marketing or business.
  • 3-5 + years of B2B marketing experience  
  • Preferred life sciences, CRO, biotech or pharma.
  • Superior writing capabilities.
  • Effectively manage priorities and thrive in a fast-paced environment.
  • Strong interpersonal skills and ability to gather input from business and technical subject matter experts.
  • Is innovative, identifying and presenting opportunities for process improvements and fresh ideas.
  • Budgeting experience and demonstrated organizational skills.

Join Us

Making a positive impact on human health takes insight, curiosity, and intellectual courage. It takes brave minds, pushing the boundaries to transform healthcare. Regardless of your role, you will have the opportunity to play an important part in helping our clients drive healthcare forward and ultimately improve outcomes for patients.

Forge a career with greater purpose, make an impact, and never stop learning.

IQVIA is an EEO Employer - Minorities/Females/Protected Veterans/Disabled

IQVIA, Inc. provides reasonable accommodations for applicants with disabilities.  Applicants who require reasonable accommodation to submit an application for employment or otherwise participate in the application process should contact IQVIA’s Talent Acquisition team at workday_recruiting@iqvia.com to arrange for such an accommodation.



Job ID: R1100974