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Engagement Manager, Omnichannel Client Enablement

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Primary Location: Wayne, Pennsylvania, United States Additonal Locations: Bedford, NH,USA; Bethlehem, PA,USA; Boston, MA,USA; Bridgewater, NJ,USA; Cambridge, MA,USA; Chesapeake, VA,USA; Cleveland, OH,USA; Danbury, CT,USA; Deerfield Beach, FL,USA; Deerfield, IL,USA; Duluth, GA,USA; Durham, NC,USA; Durham, NC,USA; Falls Church, VA,USA; Irvine, CA,USA; Lincoln, NE,USA; Marlborough, MA,USA; Mesa, AZ,USA; Milwaukee, WI,USA; New York, NY,USA; Parsippany, NJ,USA; Richmond, VA,USA; Rockville, MD,USA; San Francisco, CA,USA; San Mateo, CA,USA; Waltham, MA,USA; Wayne, PA,USA Full time R1337561

Job description

Location: Remote OR Greater Philadelphia Area (Upper Gwynedd)

Position Purpose:

Our Engagement Managers (EMs) understand clients and they understand the importance of data. EMs take our projects from handoff to delivery, keeping track of all the moving pieces along the way before providing insights to a client. A great EM can form healthy relationships with both client and internal teams, is an analytical thinker, and is able to manage projects successfully.

Principal Accountabilities:

  • Plays the role of key client contact. Builds trust with clients by serving as the SME for their campaign development and measurement needs.
  • Collaborates with campaign development leads (CDL) on Experience Plan to inform strategic campaign strategy (content strategy, content pillars, message map, and segmentation) aligned to brand objectives and customer needs
  • Responsible for maintaining a deep knowledge of customer segmentation, works closely with Market Research and Customer experience (Cx) teams to continue to build understanding.
  • Develops and maintain campaign blueprint. Build campaign design through data-driven customer insights in collaboration with CDL, CX. Maintains a deep understanding of available data and campaign analytics (both internal and external)
  • Recommends channel strategy and investments, including vendor partners, based on channel reach / affinity, strategic fit for content, and historical engagement / campaign insights and ROI insights
  • Serves as Campaign Analytics point on development of measurement plan (define goals for each campaign and tactic). Lead Blueprint Ops in collection of data sets in support of measurement plan.
  • Defines test & learn plans, collaborate with teams to monitor performance vs. objectives, and assess depth of engagement to identify recommended adjustments to campaign parameters (channel, content, segmentation)
  • Partners with Blueprint Ops and Quick Pivot to translate tactical blueprint into detailed business rules
  • Partners with data enablement SME to ensure tagging activities are planned and executed to support measurement goals.
  • Partners with Investment Analytics Team to plan and measure business impact.

Minimum Experience Required:

  • 7-12 years of experience in pharmaceutical/healthcare advertising, analytics, or market research fields preferred
  • Knowledge of advertising campaign management and optimization
  • Intellectual curiosity and a desire to learn; love of going down rabbit holes
  • Collaborative and adaptable, ability to prioritize and make rapid decisions
  • Demonstrated ability to transform marketing strategy into an effective tactical plan that leverages the most effective and appropriate communication channels for the identified customer
  • Ability to develop measurement plans to inform a test and learn approach, and analyze data to inform campaign strategy and adjustments to the plan
  • Strong knowledge of digital marketing in the pharma space, and insight into digital marketing in the medical community as well as outside the industry.

Preferred Additional Areas of Experience:

  • Experience working in Agile/Scrum workstreams
  • Understanding of Anonymized Patient Level Data (APLD) assets or Healthcare Provider (HCP) promotions data
  • Strong understanding of one or more areas of media consumption data, such as digital display, search, print, over-the-top (OTT), or television
  • Data visualization tool experience, e.g. Tableau
  • Knowledge of SQL and/or knowledge of databases, ETL processes, or other data-related assets/processes

IQVIA is a leading global provider of advanced analytics, technology solutions and clinical research services to the life sciences industry. We believe in pushing the boundaries of human science and data science to make the biggest impact possible – to help our customers create a healthier world. Learn more at https://jobs.iqvia.com

We are committed to providing equal employment opportunities for all, including veterans and candidates with disabilities. https://jobs.iqvia.com/eoe

As the COVID-19 virus continues to evolve, IQVIA’s ability to operate and provide certain services to customers and partners necessitates IQVIA and its employees meet specific requirements regarding vaccination status. https://jobs.iqvia.com/covid-19-vaccine-status

New York City Pay Transparency : The salary range for this role is $136,100 - $184,200.The actual salary will vary based on factors like candidate qualifications and competencies.
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