This site uses cookies. To find out more, see our Cookies Policy

Product Offering Lead, RWI (R1007730) in Plymouth Meeting, PA at IQVIA™

Date Posted: 12/2/2018

Job Snapshot

Job Description

IQVIA™ Real- World Insights is a fast-growing and highly successful business, focusing upon delivering tangible business results to clients across healthcare value chain internationally, working with key decision-makers and business managers. RWI teams help clients lever complex clinically rich patient-level healthcare datasets to understand healthcare treatment patterns and outcomes to make more informed decisions, and deliver results. Our approach is unique in the industry and is defining the way companies can develop and apply RWE to provide deeper insight about market dynamics, therapy area changes, outcomes research and other scientific insights. We are collaborative, intellectually curious, entrepreneurial, and constantly looking for opportunities to harness the value of RWE in a constantly evolving industry.

Position Purpose:

The candidate would join a high profile and talented team, and act as product manager for various IQVIA™ RWI enterprise and evidence platforms. Develops and implements the marketing strategy, revenue attainment and expense management for a set of offerings across the information analytics, service, consulting and delivery continuum, targeted towards a specific marketing audience within a major market or business line.

Principal Accountabilities:

  • With a strong understanding of market and customer needs, collaborate with a senior team of resources to optimize the Real-World Insights Enterprise Solutions portfolio, evaluating requirements for new offering development and investment, and / or spearheading strategic partner relationships where those relationships are part of a portfolio of offerings.
  • Drive strategic commercial opportunity identification, and means to address, including responsibility in line with the business development plan, profits, and margin.
  • Monitor business development forecast, discrepancies, and propose actions to improve
  • Managing the entire product line life cycle from strategic to tactical activities including implementing and executing core capabilities
  • Specifying and quantifying market requirements for current and future products
  • Partner with Center of Excellence leaders to determine how to best create repeatable offerings from innovative solutions.  Translate innovative solutions into repeatable offerings.  Drive the creation of client-facing sales and marketing materials with the support of Marketing resources.  Evaluate training and process needs for Go-To-Market resources to successfully sell and deliver repeatable offerings.
  • Assess the need for funding for developing new assets, acquisitions and/or partner channels to accelerate portfolio expansion and market potential and work closely with leadership to secure funding.  Makes trade-offs within and across business lines to ensure maximum profitability and customer satisfaction.  Helps set IQVIA strategic directions into offering management decisions within the Enterprise Solutions Center of Excellence.  Plans for new market opportunities Is recognized as the thought leader for IQVIA on the offering, both internally and externally.  Makes recommendations regarding organizational structure or process change to maximize service and delivery. 
  • Leads the development of the portfolio of offerings within a given focus area.  Leads cross functional teams to ensure that the offerings meet customer needs, are economically and technically viable and are deliverable.  Develops and manages cross functional teams, costs and trade-offs to deliver the maximum value from the offering portfolio within agreed development timescales and constraints. 
  • Approves research plans to ensure output will fulfill research objectives and coaches others on market analytic best practices.  Endorses conclusion and uses recommendations from market analytics to make business and planning decisions.
  • Brings external thought leadership to bear in client environment.  Recognizes impact of developments in industry that may influence IQVIA products, services or trends.  Forecasts trends, identifies potential impacts and applies knowledge to offering development and business line strategy.
  • Drives achievement of objectives for an increasingly larger or more complex area of business line responsibility (or multiple smaller areas) and ensures execution on plans.  Proactively shapes and scopes interdependencies with other business line stakeholders and functions and to achieve business line goals.  Determines and executes plans for recovery, contingency and mitigation to adjust for market, corporate or other impacts.  Leverages, builds and maintains IQVIA relationships that contribute to successful execution of plans.  Proactively engages and manages stakeholders, leads interdependent teams and demonstrates ownership of the business
  • Identifies opportunities for products in RWE. Create and maintain multi year product life cycle plans to drive increase visibility, value and utility of new and existing products.  Makes the business case quantifying revenue and costs associated with changes in product marketing strategies.  Manages product mix and engages both clients and internal teams to minimize risks associated with product transition and or cannibalization.  Recommends and negotiates budget for Go-To Marketing strategy for new or existing products, provides clarity around roles and proficiencies required and prepare the business case to secure resources.  Liaisons with clients, with or independent of sales, as necessary to support product.  Perceived as product expert interdepartmentally and ensure product education for relevant audiences.
  • Product Development: Plays lead or review role within the IQVIA Offerings Development Process to define, develop and go to market with new products/enhancements.  Manages the business case for new products in the context of the relevant P & L.  Makes trade-off, start vs. stop vs. enhance decisions for products in development.  Ensures alignment between development decisions and actual product plan and customer targets.  Secures commitment from local offices and client services for delivery of business case and implementation of service model and package

Requirements:

Bachelor's degree and a minimum of 8 years experience with demonstrated success in marketing strategy, new offering introductions and market expansion. Requires an in-depth knowledge of Healthcare, Life sciences, and/or Pharmaceutical industry.  Requires on-site collaboration in Plymouth Meeting.

Desired Skills:

  • Strategy, Analysis & Planning
  • Portfolio Optimization
  • Collaboration
  • Workshop Management
  • Framework Development
  • Customer Research
  • Strong Presentation Development and Execution
  • Marketing
  • Knowledge of Pharmaceutical Industry and Real-World Evidence

This role is a senior strategic/ non-managerial role.  Resource will be responsible for leading the optimization of the regional portfolio and driving consensus across multiple senior stakeholders.  Support resources will be available for execution of the strategy.



Job ID: R1007730