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Associate Business Development Director, Digital Enablement

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Primary Location: Wayne, Pennsylvania, United States Additonal Locations: Bridgewater, NJ,USA; Durham, NC,USA; New York, NY,USA; Parsippany, NJ,USA Full time R1347096

Job description

IQVIA is looking for an Associate Business Development Director to join our Digital Enablement COE. This role will be responsible for

  • Developing and cultivate a vibrant network of healthcare marketing decision makers
  • Identifying new sales opportunities through industry expertise, market research and engaging closely with key stakeholders
  • Driving leads from qualification to close in a rapidly growing and competitive market
  • Sharing motivating sales presentations and demos, and be able to compellingly explain Lasso’s unique platform capabilities and overall value proposition
  • Growing and develop our sales team with inventive strategies, thought leadership, and collaborative staff development
  • Identifying opportunities for product development in anticipation of new client needs
  • Becoming an expert on industry use cases and technical needs, and be able to speak to Lasso as a market solution
  • Communicating buying strategies, testing and outcomes, and new opportunities through strong “storytelling” and data-driven analysis
  • Leveraging your expertise to improve best practice documentation and client facing articles
  • Escalating client feedback to product and engineering teams to ensure our clients are truly heard

Minimum Qualifications

  • Deep understanding of the digital media buying ecosystem (programmatic, social, email, etc)
  • Proven track record of success in platform sales and team management
  • Proficiency in breaking down complex technical problems into business solutions
  • Strong presentation and networking skills
  • Excellent written and verbal communication skills
  • Proven ability to work with and influence cross-functional teams
  • Passion for working in a space that sits at the intersection of healthcare and technology

Preferred Qualifications

  • Knowledge of agency media planning process, including how programmatic fits alongside social, email and TV
  • Knowledge of paid search and other emerging media channels
  • Familiarity with ad serving platforms (Google Ad Manager, Sizmek, etc.)


IQVIA is a leading global provider of advanced analytics, technology solutions and clinical research services to the life sciences industry. We believe in pushing the boundaries of human science and data science to make the biggest impact possible – to help our customers create a healthier world. Learn more at

We are committed to providing equal employment opportunities for all, including veterans and candidates with disabilities.

As the COVID-19 virus continues to evolve, IQVIA’s ability to operate and provide certain services to customers and partners necessitates IQVIA and its employees meet specific requirements regarding vaccination status.

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