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Dir, Offering Mgmt, Real World Insights (R1011968) in Plymouth Meeting, PA at IQVIA™

Date Posted: 5/15/2019

Job Snapshot

Job Description

Join us on our exciting journey! IQVIA™ is The Human Data Science Company™, focused on using data and science to help healthcare clients find better solutions for their patients. Formed through the merger of IMS Health and Quintiles, IQVIA offers a broad range of solutions that harness advances in healthcare information, technology, analytics and human ingenuity to drive healthcare forward.

The main focus of this role is to codify and standardize offerings within the RWE portfolio -- including HEOR, ESRM, Evidence Platforms, oncology and clinically-rich information assets.  To continue to drive high growth, the offerings need to be more packaged and materials need to be created to leverage the GTM footprint outside of the deep experts.  This role requires a strong understanding of market and customer needs, ability to collaborate with a senior team of resources, and a vision to "package" largely services offerings.  More specifically, the role will:

  • Drive strategic commercial opportunity identification, and means to address, including responsibility in line with the business development plan, profits, and margin.
  • Partner with business and content leaders to determine how to best create repeatable offerings from innovative solutions.  Translate innovative solutions into repeatable offerings.  Drive the creation of client-facing sales and marketing materials with the support of Marketing resources.  Evaluate training and process needs for Go-To-Market resources to successfully sell and deliver repeatable offerings.
  • Assess the need for funding for developing new assets, acquisitions and/or partner channels to accelerate portfolio expansion and market potential and work closely with leadership to secure funding.  Makes trade-offs within and across business lines to ensure maximum profitability and customer satisfaction.  Helps set IQVIA strategic directions into offering management decisions.  Plans for new market opportunities. 
  • Brings external thought leadership to bear in client environment.  Recognizes impact of developments in industry that may influence IQVIA products, services or trends.  Forecasts trends, identifies potential impacts and applies knowledge to offering development and business line strategy.
  • Proactively shapes and scopes interdependencies with other business line stakeholders and functions and to achieve business line goals.  Determines and executes plans for recovery, contingency and mitigation to adjust for market, corporate or other impacts.  Leverages, builds and maintains IQVIA relationships that contribute to successful execution of plans.  Proactively engages and manages stakeholders and demonstrates ownership of the business
  • Identifies opportunities for products in RWE. Works with US Pharma Solutions to create and maintain multi year product life cycle plans to drive increase visibility, value and utility of new and existing products.  Makes the business case quantifying revenue and costs associated with changes in product marketing strategies.  Manages product mix and engages both clients and internal teams to minimize risks associated with product transition and or cannibalization. 
  • Recommends and negotiates budget for Go-To Marketing strategy for new or existing products, provides clarity around roles and proficiencies required and prepare the business case to secure resources.  Liaisons with clients, with or independent of sales, as necessary to support product.  Perceived as product expert interdepartmentally and ensure product education for relevant audiences.

Qualifications

  • Bachelor's degree and a minimum of 8 years experience with demonstrated success in marketing strategy, new offering introductions and market expansion.
  • Requires an in-depth knowledge of Healthcare, Lifesciences, and/or Pharmaceutical industry.  Requires on-site collaboration in Plymouth Meeting.

Desired Skills:

  • Strategy, Analysis & Planning
  • Portfolio Optimization
  • Collaboration
  • Workshop Management
  • Framework Development
  • Customer Research
  • Strong Presentation Development and Execution
  • Marketing
  • Knowledge of Pharmaceutical Industry and Real-World Evidence

IQVIA is an EEO Employer - Minorities/Females/Protected Veterans/Disabled'

We know that meaningful results require not only the right approach but also the right people. Regardless of your role, we invite you to reimagine healthcare with us. You will have the opportunity to play an important part in helping our clients drive healthcare forward and ultimately improve human health outcomes. Whatever your career goals, we are here to ensure you get there! We invite you to join IQVIA™



Job ID: R1011968