Sr. Manager, Global Digtial Strategy (R1029927) in Cambridge, MA at IQVIA™

Date Posted: 10/11/2018

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Cambridge, MA
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    10/11/2018
  • Job ID:
    R1029927

Job Description

Sr. Manager, Global Digital MCE Strategy

JOB SUMMARY

As Sr. Manager, Global Digital MCE Strategy you will partner with global and country brand teams and their agencies to develop innovative digital solutions to support their brand strategies and business goals. Using customer insights and technology platforms, you will put the customer at the center of an integrated digital and traditional channel experience to ensure they receive a consistent seamless customer experience with our brands and communications when, where and how they prefer. An ideal candidate is someone who thrives on developing new innovative solutions and ideas without a blueprint and executes these plans with precision.

The Sr. Manager, Global Digital MCE Strategy will support the Senior Director, Global MCE Strategy for the Genzyme Business Unit of Sanofi and will be located in Cambridge, MA, onsite 4 days a week.

KEY RESPONSIBILITIES

  • Partner with brands to understand their existing digital foundation, brand strategy, business goals and translate these inputs into a plan to optimize their digital footprint (owned, earned, paid)
  • Support website strategy, UX design, content strategy in partnership with brands and their agencies
  • Drive integration of brand’s existing digital footprint with new multichannel engagement technology platforms under direction of Senior Director, MCE Strategy
  • Establish KPI measurement plans and extract insights through analytics
  • Identify new digital innovation opportunities (technologies, partners, trends) to present to brand teams

    BASIC QUALIFICATIONS

  • Bachelor’s degree in Business or Communications, prefer Master’s degree
  • 8+ years of digital marketing experience, preferably a combination of agency and client side
  • Industry experience in pharmaceutical, biotech, medical device, consumer health, and/or digital health
  • Experience and understanding in writing functional and technical digital documents
  • Experience developing strategic briefs, directing and managing agencies
  • Ability to explain digital concepts to non-digital experts
  • Strong website competency: Ability to provide direction on website strategy, optimization, and development in partnering with brand teams and their agencies
  • Ability to develop integrated owned, earned and paid channel plans
  • Understanding of and experience with owned digital platforms such as CRM, marketing automation, website etc.
  • Understanding of and experience with digital and analytic platforms and tools used to optimize owned platforms
  • Strong analytical and problem solving skills
  • Ability to analyze large amounts of information – both quantitative and qualitative – and synthesize customer and business insights into the development of digital strategies
  • Strong experience collaborating with multi-functional teams across a complex, large company environment
  • Self-starter, demonstrates initiative
  • Exceptional interpersonal, organizational, communication and decision making skills
  • Detail-oriented and highly organized with the ability to manage multiple deadlines efficiently
  • Solid grasp of social, digital, traditional channels, online analytics; personal and professional experience across the digital and social space and knowledge of emerging trends and technologies
  • Ability and willingness to travel up to 25%

    countries, Sanofi is transforming scientific innovation into healthcare solutions



Job ID: R1029927