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Demand Generation Manager

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Primary Location: Buenos Aires, Argentina Full time R1310049

Job description

The Demand Generation Manager brings an innovative spirit and a deep focus on data in the design and implement of a comprehensive campaign marketing plan within IQVIA Technologies.  The Manager will be responsible for specific campaigns from strategy, concept, logic flow, multi-touch execution, and optimization, working in collaboration with product marketing managers (including client acquisition, cross-sell / upsell).  This Candidate will leverage a balanced marketing mix across the “paid, owned, earned” marketing landscape to create unforgettable experiences for prospects and clients throughout the buyer’s journey.  

The Manager will have responsibility for numerous activities including campaign strategy consolidation (streamlining execution by persona) and will work to determine best digital, social, events and other tactics with the goal of optimizing campaign and channel performance (through KPIs such as MQL conversion, pipeline influence/attribution, web visits, social engagement etc.). 

This role requires matrixed collaboration and integration across number stakeholders including product marketing managers, sales enablement team, and key stakeholders across the organization.  The candidate must also have experience with stakeholder management, digital, social, and other innovative community influencer channels and consistently evaluate potentially lucrative acquisition channels for future scaling.  

This position is a key to shaping our go-to-market approach and will require an experienced individual to guide best practices at IQVIA Technologies. The role requires a strategic, data-driven mindset and “can do” spirit as we redefine processes and map out data requirements to deliver a more modern campaign strategy.

Key Responsibilities include but not limited to:

  • Campaign design (strategy, offerings, timeline and marketing mix tied to logic map)

  • Campaign strategy, timeline and regional business unit guidance

  • Marketing mix selection and optimization

  • Contribute to budget management

  • Metrics and pipeline dynamics (lead scoring, lead passing and lead attribution)

  • Digital and content syndication experience, strategy and performance metrics

  • Social media strategy and engagement

  • Event strategy and management (in-person, virtual, and hybrid)

  • Campaign execution; tagging, asset performance etc.

Requirements

The successful candidate will have proven and successful experience in creating and executing campaigns and be able to perform tasks to the successful completion of a project. The candidate must also have a proven and successful experience building and executing direct and digital marketing campaigns for a business in a highly competitive and complex business environment.

The Manager must be highly analytical, and data driven. The Manager should be able to demonstrate a keen understanding and appreciation of metrics, have experience with A/B testing, and marketing program optimization. The candidate must also have an ability to track and report on key metrics that measure performance in programs and campaigns inclusive of traffic, revenue, conversions, and ROI.

IQVIA is a leading global provider of advanced analytics, technology solutions and clinical research services to the life sciences industry. We believe in pushing the boundaries of human science and data science to make the biggest impact possible – to help our customers create a healthier world. Learn more at https://jobs.iqvia.com

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