Analytics Enablement Manager (R1012971) in Plymouth Meeting, PA at IQVIA™

Date Posted: 5/17/2018

Job Snapshot

Job Description

Position Summary:Provide strategic direction and “hands on” guidance with respect to the planning, design, execution, and monitoring of all measurement activities to drive optimization of customer engagement. Play a key role in supporting multiple client engagements, working closely with client stakeholders, a cross functional IQVIA team, and external partners. ResponsibilitiesWork closely with clients and external stakeholders to develop, document, and “own” the measurement plan processAssist in identifying performance and user experience KPIs as well as developing the tagging strategy aligned to the KPIsTranslate the measurement plan into technical specifications including tagging and data capture requirementsOversee the implementation of the measurement plans across channels including but not limited to websites, CRM, Online Media, and Social channelsManage and direct cross functional team resources as well as internal and external client partner as needed to meet necessary timelines with a focus on quality deliverablesLead overall Governance, training, and oversight of the tagging processEnsure QA and monitoring process for tagging and data capture to enable the measurement planAdvise clients on best practices (i.e. standards) and ensure agency utilization of standards and metadata tracking toolsCollaborate with internal and external partners to plan and execute optimization recommendations and associated testingCreate and manages process for triaging and resolving issues related to tagging, data captureManage resource allocation, training, documentation, and project delivery across a team of onshore and offshore resourcesExperience, Specialized Knowledge, & Education Required:Minimum of 5 years of experience in a related field including professional services, consulting, or client multichannel or digital roleMinimum of 5 years of experience in digital marketing (website, traditional and emerging online media) and multi-channel marketing (email, offline, and 3rd party channels)Minimum of 3+ years of hands on experience with web analytics tools (e.g. Google Analytics, Omniture) and digital tagging tools (e.g. Google Tag Manager, Tealium) required. 1-2 years of pharmaceutical and/or healthcare industry experience preferred but not required1-2 years of management experience managing and developing onshore and offshore resources is preferredExperience with web debugging tools (e.g. Charles) and request tracking tools (e.g. JIRA) requiredExperience with Adobe Marketing Cloud is highly preferred, particularly Adobe Experience Manager, Audience Manager, Test & Target, and Adobe CampaignExperience working with DMPs & DSPs preferredAdditional Requirements:Excellent problem solving and analytical skills, ability to think critically, present technical results with clients, business partners, and derive key insights from these resultsExcellent communication (oral and written), presentation, and interpersonal skillsAbility to work independently as lead cross-departmental teams initiativesWorks willingly and effectively in a matrix environmentRelationship building skills with an ability to influence client and partners toward common goals, objectivesAbility to manage multiple projects, juggle priorities, and deliver on tight deadlinesProject management skills to effectively manage multiple projects across clients#LI-JK1

Job ID: R1012971