Analytics Enablement Manager (R1012971) in Plymouth Meeting, PA at IQVIA™

Date Posted: 10/17/2018

Job Snapshot

Job Description

Position Summary:
Provide strategic direction and “hands on” guidance with respect to the planning, design, execution, and monitoring of all measurement activities to drive optimization of customer engagement. Play a key role in supporting multiple client engagements, working closely with client stakeholders, a cross functional IQVIA team, and external partners.
 

Responsibilities

  • Work closely with clients and external stakeholders to develop, document, and “own” the measurement plan process
  • Assist in identifying performance and user experience KPIs as well as developing the tagging strategy aligned to the KPIs
  • Translate the measurement plan into technical specifications including tagging and data capture requirements
  • Oversee the implementation of the measurement plans across channels including but not limited to websites, CRM, Online Media, and Social channels
  • Manage and direct cross functional team resources as well as internal and external client partner as needed to meet necessary timelines with a focus on quality deliverables
  • Lead overall Governance, training, and oversight of the tagging process
  • Ensure QA and monitoring process for tagging and data capture to enable the measurement plan
  • Advise clients on best practices (i.e. standards) and ensure agency utilization of standards and metadata tracking tools
  • Collaborate with internal and external partners to plan and execute optimization recommendations and associated testing
  • Create and manages process for triaging and resolving issues related to tagging, data capture
  • Manage resource allocation, training, documentation, and project delivery across a team of onshore and offshore resources


Experience, Specialized Knowledge, & Education Required:

  • Minimum of 5 years of experience in a related field including professional services, consulting, or client multichannel or digital role
  • Minimum of 5 years of experience in digital marketing (website, traditional and emerging online media) and multi-channel marketing (email, offline, and 3rd party channels)
  • Minimum of 3+ years of hands on experience with web analytics tools (e.g. Google Analytics, Omniture) and digital tagging tools (e.g. Google Tag Manager, Tealium) required.
  • 1-2 years of pharmaceutical and/or healthcare industry experience preferred but not required
  • 1-2 years of management experience managing and developing onshore and offshore resources is preferred
  • Experience with web debugging tools (e.g. Charles) and request tracking tools (e.g. JIRA) required
  • Experience with Adobe Marketing Cloud is highly preferred, particularly Adobe Experience Manager, Audience Manager, Test & Target, and Adobe Campaign
  • Experience working with DMPs & DSPs preferred



Additional Requirements:

  • Excellent problem solving and analytical skills, ability to think critically, present technical results with clients, business partners, and derive key insights from these results
  • Excellent communication (oral and written), presentation, and interpersonal skills
  • Ability to work independently as lead cross-departmental teams initiatives
  • Works willingly and effectively in a matrix environment
  • Relationship building skills with an ability to influence client and partners toward common goals, objectives
  • Ability to manage multiple projects, juggle priorities, and deliver on tight deadlines
  • Project management skills to effectively manage multiple projects across clients


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Job ID: R1012971